I put some time and research into doing a survey of what would be a suitable name for the radio station. This will be important, as if the name is not easy to say and sounds weird or not catchy then this will decrease the market audience for the radio station. As the target audience is for young people aged roughly between 13 - 24 in Jersey, it is good to start of with a good name as the reputation is key my the success as words can get around very quickly in Jersey.
In my survey, 100 people took part as I think that number would give me accurate figure to interpret my results.
- Jersey Audio
- Facts and Events
- Jersey Events
- Jersey Life
The four names above are the names that would best suit my radio station. The survey will hopefully tell me which one would be the best name in the eyes of my target audience. They are all to do with Jersey and its Youth targeting from 13 - 24 years of age and the results are shown below.
From the graph above, it clear shows what the i should call my radio station. it is a clear margin between all the other names so my radio staion will be called
the JERSEY EVENTS RADIO SHOW!
No comments:
Post a Comment