Audio Project

Codes and Conventions

The Jingles have one motif and that’s to be catchy.

The Jingles must be so memorable that they instantly remind the listener of the station of the programme they tuned into.

The Jingle you create must match the kinds of music the station is broadcasting.

The Jingles must be short pieces of music that occur during programme or news bulleting to signal transition from one section to another.

Target Audience

My target audience is aimed towards the young generation of Jersey. To keep them updated of the news in Jersey and some major news that is happening in the world. It is going to contain lots of celebrity stories and the latest functions that are going on in Jersey. For example - St Martins fire work display, the fair and the ice rink.
It is a niche market in Jersey as there is no radio station that targets the young population apart from Radio 1 which is a UK based station.

Similar Media Jingle 1 - Top Gear.

Top gear has a very catchy jingle that is split up into 2 sections. They are both played together at the beginning and end of the programme but for the intervals the last 4 -5 seconds of the theme is played of the catchy jingle. It takes on board all the code and conventions and it is a very catchy tune. It is memorable as it is a beat up theme tune that leaves the audience in a state of happiness. It is a tune that is targeting all audiences as it hasn’t picked a specific type of music. There is no fast drum beats, techno, classical or heavy metal music involved as this could reduced reduce the audience. Although doesn’t play music, there are a few songs on there. As the catchy jingle is so broad and hasn’t narrowed down to a specific music type, top gear producers can get away with playing most types of music. The jingle for top gear is very cleverly made as it has left the doors opened to many types of audiences. Although the target narrows down to the car fans that audience is still a multi-million people market. It is a good, short and catchy jingle

Similar Media Jingle 2 – Chris Molyes Show 13/01/2009

When I first listened to the 4 minute jingle to separate the two shows and to invite everybody to the programme, i thought it was just another song. But the lyrics actually coincide with the show, saying good morning, get your arse out of bed and get to work or school in time. How ever, other comments said whilst the jingle was going on, whilst your doing that, listen to radio 1. It is very different to the top gear jingle it is longer, has lyrics and could be passed of as another song where as the jingle for top gear is only 1 minute. It goes against a few codes and convention by having a long jingle. Although this was a one off, compared to his normal jingle, and it goes against the code and conventions, it is a catchy song, it is quite up beat up and it made a clear separation between the two shows. I think it is good, but only as a one of each week or something. Its hard to remember the whole tune as it is 4 minutes long, so will take people longer to realise that this is the Chris Moyle show which goes against other conventions – of being easily remembered and short. How ever it is very catchy and the lyrics describe the morning.

Similar Media Jingle 3 – Radio 1 news beat Jingle (Greg James)

It is a mixture of an instruments played at different times then moves into a drum roll to finish of the jingle. It is short and catchy. It is different kind of catchy as it is not expected to jump from one instrument to another that quickly. It is very memorable as it is so short and from the end part of the jingle, it can lead into anything, a song or the welcome stage. It makes the audience to be in suspense after the end part of the jingle which is good. This I because you want the audience to stage tuned with the radio station. It involves all the code and conventions but is very short of 5 seconds but overall a good but different jingle.